The Wine World Has Gone Flat !

A friend of mine over at Hubba Blog was excited to share this find with me and, boy, am I glad she did!  As we all know marketing and design are important with all products and wine is no different.

Consumers come in all shapes and sizes and so do bottles of wine.  But this bottle!  It’s revolutionary!  To see why, please, step inside.

Ingenious Mail-Order Flat Wine Bottle Proves Product Design Matters

by Amy Van Es

Walking through a thrift store the other day, my daughter saw a ‘home phone’ with a cord and asked what it was. She wouldn’t believe me when I told her it was a telephone – “but where’s the screen, ma?” Consumer’s needs evolve quickly. Can you imagine leaning against the wall for hours just so you don’t yank the phone off the wall when the cord stretches? Seems archaic, but really that was only 20 years ago.

And equally as important as the phone – one of modern history’s most-used technological advancements – is the wine bottle.

Wine, wine bottles, and glassware by extension, have been around for a long time. They have quite a storied history dating back to Ancient Rome, when wine was held in clay pots called amphorae

To see other fabulous photos of this product and also for the rest of Amy’s fantastic article, please Click Here!  Have a great day!

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